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  • Home
    • Introductions
      • About Us
      • Supporting Exciting Disrupting Technologies
      • Team Members
      • Customer Service Training Comments
      • Book Reviews for Geronimo Stone
    • Products and Materials
      • Events
      • The Art of Craig A. Stevens
      • Tools, Templates, Materials, and Products
    • Site Membership
      • Login
      • Vets Page
  • Services
    • Program/Project Management
    • Process Improvement – Lean Six Sigma
    • Healthcare Improvement Support Services
    • Building Excellent Customer Experience
  • Training and Facilitation
    • Public Workshops and Speaking
      • Selling and Marketing Training
      • Events
      • Speakers’ Page
    • Project Management Training
      • Leaders’ Overview – PM White Belt Training
      • Scrum and Agile Certifications
      • Certified Business Analysis Professional™ (CBAP®) Training
      • Project Risk Management
      • ITIL Foundation Training Certification
    • Linked Management Models
      • The Seven Attributes of Excellent Management
        • Excellent Customer Focus Training
      • Storms of Chaos and Strategy
    • CPI – Lean Six Sigma
      • Program Evaluation (QA and CI)
      • Free Six Sigma Yellow Belt Training
      • Six Sigma Green Belt
      • Six Sigma Black Belt
      • Lean Six Sigma Black Belt
      • WBS – Lean Six Sigma White Belt
      • WBS – Lean Six Sigma Yellow Belt
      • WBS – Lean Six Sigma Green Belt
      • WBS – Lean Six Sigma Black Belt
      • WBS – Lean Six Sigma Master Black Belt
  • Virtual CMO/PMO, Content, and Templates
    • Program Evaluation Office
    • CMO/PMO – Change Management/Project Management Office
    • Linked Management Models
    • Tools, Templates, Materials, and Products
  • e-WBS Team Blog
    • BrentwoodPodcast.com
    • FranklinPodcast.com
    • WBSPodcast.com
  • Contact

e-WBS Team Blog

Social Media Professional

Social Media Professional

Westbrook Stevens, LLC has teamed with VMEdu to provide this program, contact us for discounts.  Overview A strong social media presence can contribute significantly to the success of the marketing strategy. SMstudy certified Social Media Professional will ensure that the social media strategy aligns with other Aspects of Marketing and that all activities are designed to complement other marketing activities and support the achievement of the overall marketing objectives. Successful candidates will be awarded the SMstudy Certified Social Media Professional certification by SMstudy after passing the certification exam. Certification Prerequisites Target Audience Cost of Exam Experience Education SCSMM-P Nil SMstudy®...
By craigastevens@westbrookstevens.com | October 9, 2015 | Selling/Marketing Training |
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E-mail Marketing Professional

E-mail Marketing Professional

Westbrook Stevens, LLC is teaming with VMEdu to bring this program to you, contact us for discounts. Overview SMStudy Certified E-mail Marketing Professional course is tailored to marketing specialists or enthusiasts who want to understand how to use e-mail as a channel of marketing. Despite the growth of numerous social media and search engine marketing channels, e-mail marketing has held its own as one of the most effective channels of directly marketing to consumers as well as businesses. This certification course equips students with a deep understanding of the various intricacies of e-mail marketing. Certified Professionals will also be able...
By craigastevens@westbrookstevens.com | October 9, 2015 | Uncategorized |
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Digital Marketing Specialist

Digital Marketing Specialist

Westbrook Stevens, LLC has teamed with VMEdu to bring you this program, contact us for discounts. Overview SMstudy Certified Digital Marketing Specialists are facilitators who ensure that who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. SMstudy Certified Marketing Strategy Specialist will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). SMstudy Certified Digital Marketing Specialists will also be able to plan and develop, optimize all the available digital marketing channels that will effective for achieving...
By craigastevens@westbrookstevens.com | October 9, 2015 | Uncategorized |
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SEO Professional

SEO Professional

Westbrook Stevens, LLC has teamed with VMEdu to bring you this program, contact us for discounts. Overview Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy Certified SEO professional will be able to address both on-page and off-page ranking factors that can impact a website’s or web page’s search engine rankings for specific search terms, resulting in a high placement in a search engine’s “organic,” or “natural,” or “unpaid” search results. Successful candidates will be awarded the SMstudy Certified SEO Professional certification by SMstudy after passing the...
By craigastevens@westbrookstevens.com | October 9, 2015 | Uncategorized |
Read More
Search Marketing Professional

Search Marketing Professional

Westbrook Stevens, LLC has teamed with VMEdu to bring you this program, contact us for discounts. Overview Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, and includes both organic search engine optimization and paid search strategies. SMstudy certified Search Marketing Professional will effectively manage the company's rankings in paid and organic listings on search engine result pages, achieve the marketing objectives, and monitor the key metrics. Successful candidates will be awarded the SMstudy Certified Marketing Strategy Specialist certification by SMstudy after passing the certification exam. Certification Prerequisites Target Audience...
By craigastevens@westbrookstevens.com | October 9, 2015 | Uncategorized |
Read More
Marketing Strategy Expert

Marketing Strategy Expert

Westbrook Stevens, LLC has teamed with VMEdu to bring you this program, Contact us for discounts. Overview SMstudy Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Experts will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. SMstudy Certified Marketing Strategy Experts will also be able to specify the overall pricing...
By craigastevens@westbrookstevens.com | October 9, 2015 | Uncategorized |
Read More
Marketing Strategy Specialist

Marketing Strategy Specialist

Westbrook Stevens, LLC has teamed with VMEdu to bring you this program. Contact us for discounts. Overview SMstudy Certified Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Specialists will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. SMstudy Certified Marketing Strategy Specialists will also be able to specify the overall pricing...
By craigastevens@westbrookstevens.com | October 9, 2015 | Uncategorized |
Read More
Marketing Strategy Professional

Marketing Strategy Professional

Overview Westbrook Stevens, LLC has teamed with VMEdu to provide this program, contact us for discounts. SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Professional will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Successful candidates will be awarded the SMstudy Certified Marketing Strategy Professional certification by SMstudy after...
By craigastevens@westbrookstevens.com | October 9, 2015 | Uncategorized |
Read More
Marketing Strategy Associate

Marketing Strategy Associate

This is a first step in becoming an Excellent Marketing Strategist. Certification Prerequisites Target Audience Cost of Exam Experience Education SCMS-A NA NA Anyone interested to know more about sales and marketing 0 Overview Westbrook Stevens, LLC teamed with VMEdu to bring you this program. SMstudy® Certified Marketing Strategy Associate certification is tailored to help anyone interested to know more about Marketing Strategy; learn about key concepts in Marketing Strategy as defined in the SMstudy® Guide; and to get a basic understanding of how Sales and Marketing framework helps to effectively manage Sales and Marketing efforts in any organization. This...
By craigastevens@westbrookstevens.com | October 9, 2015 | Uncategorized |
Read More
Digital Marketing Professional

Digital Marketing Professional

Overview Contact Westbrook Stevens, LLC for Discounts.  Westbrook Stevens, LLC has teamed with VMEdu to bring you this program. SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. Given the nature of the online world, which is constantly evolving and expanding—new channels are developing with greater frequency, and audiences are continuously exploring new sources of online content— Digital Marketing is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Professional will be able to define all marketing activities...
By craigastevens@westbrookstevens.com | October 9, 2015 | Uncategorized |
Read More
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