Marketing Strategy Specialist

Oct 9, 2015 | Posted by craigastevens@westbrookstevens.com | Uncategorized |

Westbrook Stevens, LLC has teamed with VMEdu to bring you this program. Contact us for discounts.

Overview

SMstudy Certified Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Specialists will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. SMstudy Certified Marketing Strategy Specialists will also be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy Certified Marketing Strategy Specialist certification by SMstudy after passing the certification exam.

Certification	Prerequisites		Target Audience	Cost of Exam
Certification	Experience	Education	Target Audience	Cost of Exam
SCMS-S	3 years of work experience	Study of all processes from SMstudy Guide – Marketing Strategy book and 20 mandatory educational hours.	Sales and Marketing Professionals	USD 450

Audience Profile

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Strategy Specialists.

Prerequisites

The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional and study all processes from the SMstudy Guide — Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialists. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

Exam Format

Multiple Choice
140 questions per exam
No negative marks for wrong answers
180 minutes duration
Proctored online exam

How to Apply

Register on SMstudy.com and apply for the SMstudy® Certified Marketing Strategy Specialist exam (OR) Attend a classroom training provided by a SMstudy A.T.P. and then register on SMstudy.com
Apply for the exam by paying USD 450 or by using the access provided by a SMstudy A.T.P. You need to submit relevant documents (if required).
Access the online course and take the exam
- Access the online course on ‘SMstudy® Certified Marketing Strategy Specialist’.
- Schedule the three hour proctored exam.
- SMstudy verifies the application; confirms the exam date & time.
- Take the three hour proctored exam online.
Upon successful completion of the exam get an online certificate.
- Your name will be added to the SMstudy Certification Registry.
- The physical certificate will be shipped to you.
- If unable to pass the exam, you can schedule again and take a maximum of two free exam retakes.

About craigastevens@westbrookstevens.com

Craig Stevens is supporting UT’s Operational Excellence in Healthcare Program in Nashville Tennessee and hopes to finish his PhD with the UTK Industrial and Systems Engineering Program. He is the founder and president or Westbrook Stevens, LLC (WBS) (www.e-WBS.com) and is a Senior Project Manager in the PMO at Ardent Healthcare. Craig has been a Management, Industrial, and Systems Engineering consultant for over 35 years and is the Author of Geronimo Stone (https://issuu.com/craigastevens/docs/geronimostone); and a well know Visual Artist in oils and acrylics (www.craigastevens.com). He is also a Captain in the U.S. Air Force Auxiliary Civil Air Patrol (CAP) as part of the Ground Team and Air Crew Search and Rescue Emergency Services. ......................He was the Manager of the Process Improvement Program for HCA Physician Services, where the Continuous Process Improvement (CPI) Team developed the CPI/Lean/Six Sigma program for about 800 practices. Before HCA, he worked as a consultant for over 100 different organizations in 25 states including (US DOD, US DOE, NASA, Lockheed Martin, Westinghouse, DuPont, etc.). ......................Craig has worked in every layer of an organization and in several industries (Healthcare, Government, Manufacturing, Agriculture, Hospitality, Scientific Research, Energy, Waste Management and Environmental Restoration, Not-For-Profits, and Construction). He was the Chief Engineer and Quality Manager for PRAGMATICS, INC. (8a), Program Manager for Science Applications International Corporation (SAIC), and was the Mechanical Engineer SME in solar and electric power, explosives, and general engineering for U.S. doe, Office of Scientific, and Technical Information (OSTI). ......................Craig has taught for several universities and has written many papers on quality, change management, and other management related subjects and has served as adjunct faculty for Vanderbilt University, Belmont University, Trevecca Nazarene University, University of Phoenix, Nashville State Tech, and UT Knoxville as a TA. He was also a trainer/facilitator of Project Management for the American Management Association International (AMAI) and Padgett Thompson. He has taught graduate and undergraduate classes and workshops in Strategic Implementation, Innovation and R&D, Operations Management, Project Management, Change Management, Manufacturing Management, Strategic Management, General Management Principles, Systems Management, Statistics, Customer Service, Engineering Economy, and Human Factors Engineering. ............................Craig has several certifications: • Six Sigma and Lean (Lean Six Sigma) Master Black Belt • PMP • CAP – Mission Observer, Scanner, and Aerial Photograher • General Licenses Amateur Radio (KC4WBS) • SCRUMstudy Agile Master Certified (SAMC™) • SCRUMStudy Certified Trainer (SCT) • Scrum Product Owner Certified (SPOC) • Scrum Master Certified (SMC) • Scrum Developer Certified (SDC) • Scrum Fundamentals Certified (SFC) • SCCS-P - SMstudy Certified Corporate Sales Professional • SCDM-P - SMStudy Certified Digital Marketing Professional • SCMS-P - SMstudy Certified Marketing Strategy Professional