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Selling and Performance Based Marketing Certifications

Westbrook Stevens, LLC has teamed with VMEdu to provide a number of outstanding Selling and Marketing certifications. Review what we have and then contact us for more information.

Why use SMstudy® Guide?

Overview

The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan. The SMstudy® Guide can be used as a reference and knowledge guide by experienced Sales and Marketing practitioners, as well as by people with little prior knowledge or experience of the subject.

Some of the key benefits of using the SMstudy® Guide are as follows:

Consolidated Expertise

The SMstudy® Guide was developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It provides practical, industry-proven best practices, rather than purely theoretical advice.

Process-Oriented Approach

The SMstudy® Guide explains Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles. Each process has associated inputs, tools, and outputs that are recommended for use. Highly recommended inputs, tools, and outputs are noted with an asterisk (*) beside the concept in each process box and then again when each process is discussed throughout that section.

Applicable to All Industries

The many authors, advisers, and reviewers of the SMstudy® Guide have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this body of knowledge industry independent.

Applicable to Companies of All Sizes

The SMstudy® Guide has been written to meet the needs of all companies regardless of size. Small start-up companies with fewer than ten employees, or large organizations with several thousand employees and multiple product lines and business units, can equally benefit from the information in this guide. Additionally, the content provided in the SMstudy® Guide is highly relevant to for-profit and non-profit organizations alike.

Comprehensiveness

The SMstudy® Guide is organized into six Sales and Marketing Aspects: Marketing Strategy (MS), Marketing Research (MR), Digital Marketing (DM), Corporate Sales (CS), Branding and Advertising (BA), and Retail Marketing (RM). Each Aspect is presented in a separate book. Taken together, the series provides a comprehensive and complete understanding of Sales and Marketing. The concepts covered in the SMstudy® Guide are further reinforced through videos and case studies available at SMstudy.com.

Applicable to Beginners and Experts

The SMstudy® Guide presents recommended concepts that beginners should know and also highlights advanced concepts for those who have more experience and are on their way to becoming experts in the field. Readers can decide which of the six Sales and Marketing Aspects are most relevant to them and select from the available books accordingly.

Alignment with Job Roles

The Aspects included in the SMstudy® Guide are organized to align with the most common or typical job roles or career fields of Sales and Marketing.

Continuous Improvement

Concepts related to Sales and Marketing continue to evolve; therefore, the SMstudy® Guide will be continuou
sly reviewed and updated to ensure that it remains relevant.[/vc_column_text][vc_separator][vc_single_image image=”5521″ img_size=”full” title=”Certification Schema for SMstudy(R) Certifications”][vc_row_inner][vc_column_inner][vc_column_text]

Overview of SMstudy Guide

A Guide to the Sales and Marketing Body of Knowledge, also referred to as the “SMstudy® Guide,” is a series of books that provide guidelines for the Sales and Marketing of products and services.

It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational plan.

The concepts in the SMstudy® Guide can be applied effectively to any company in any industry—from small companies with only a few employees to large, complex organizations with numerous business units, multiple product lines, and thousands of employees across many countries. The term “product” in the SMstudy® Guide may refer to either a product or a service of a company.

The introduction chapter includes definitions of key terms, the purpose and framework of the SMstudy® Guide, an overview of the Aspects of Sales and Marketing discussed throughout the SMstudy® Guide, the SMstudy® certification schema, the evolution of Sales and Marketing, and a general overview of the contents of this first book on Marketing Strategy. The appendix provides a detailed review of Corporate Strategy and how Senior Management Direction and Insights integrates with five underlying corporate strategies, namely, Corporate Product Strategy, Corporate Marketing Strategy, Corporate Operations Strategy, Corporate Finance Strategy, and Corporate Human Resource Strategy.

Chapters in SMstudy® Guide – Marketing Strategy

Introduction
Analyze Market Opportunity
Define Competition, Targeting, and Positioning
Determine Pricing and Distribution Strategies
Determine Metrics, Objectives, and Budget Allocation
Impact Of Marketing Strategy

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Affiliate Marketing Professional is the place to start!

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”3437″ img_size=”large” title=”Affiliate Marketing Professional”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Westbrook Stevens, LLC has teamed with VMEdu to provide this great program. Affiliate marketing is performance-based marketing where customers or partners (affiliates) are rewarded for designated actions that help market the brand. SMstudy Certified Affiliate Marketing Professional will help companies gain a wider reach to sell their products or services which can also allow the company to build a strong image or brand name.
Successful candidates will be awarded the SMstudy Certified Affiliate Marketing Professional certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Faffiliate-marketing-professional%2F||”][/vc_column_inner][/vc_row_inner][vc_column_text]

Marketing Strategy (MS) Series

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”4979″ img_size=”medium” title=”Marketing Strategy Associate”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Westbrook Stevens, LLC teamed with VMEdu to bring you this program. SMstudy® Certified Marketing Strategy Associate certification is tailored to help anyone interested to know more about Marketing Strategy; learn about key concepts in Marketing Strategy as defined in the SMstudy® Guide; and to get a basic understanding of how Sales and Marketing framework helps to effectively manage Sales and Marketing efforts in any organization. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Marketing Strategy Associate’ ‘ exam is to confirm you have basic understanding of the Sales and Marketing aspects. On passing the exam, you will be accredited as “SMstudy® Certified Marketing Strategy – Associate.” You will also be provided with 10 PMI approved PDUs.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fmarketing-strategy-associate%2F||”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”5478″ img_size=”large” title=”Marketing Strategy Professional”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Professional will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.

Successful candidates will be awarded the SMstudy Certified Marketing Strategy Professional certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fmarketing-strategy-professional%2F||”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”3416″ img_size=”medium” title=”Marketing Strategy Specialist”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]SMstudy Certified Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Specialists will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. SMstudy Certified Marketing Strategy Specialists will also be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.

SMstudy® Guide Translation

Currently the SMstudy™ Guide is available in English only.

As part of our SMstudy™ Guide Translation Project which will commence shortly, we are translating the SMstudy™ Guide in following 7 additional languages:

Spanish
Portuguese
French
German
Mandarin
Russian
Arabic

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Digital Marketing (DM) Series

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”993″ img_size=”large” title=”Digital Marketing Associate”][/vc_column][vc_column width=”1/2″][vc_column_text]SMstudy® Certified Digital Marketing Associate course is tailored to help anyone interested to know about various digital marketing channels; learn about key concepts in Digital Marketing as defined in the SMstudy® Guide; and to get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Digital Marketing Associate exam is to confirm you have basic understanding of the Digital Marketing aspects. On passing the exam, you will be accredited as “SMstudy® Certified Digital Marketing Associate”. You will also be provided with 10 PMI approved PDUs.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fdigital-marketing-associate%2F||”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”359″ img_size=”large” title=”Digital Marketing Professional”][/vc_column][vc_column width=”1/2″][vc_column_text]Westbrook Stevens, LLC has teamed with VMEdu to bring you this program. SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. Given the nature of the online world, which is constantly evolving and expanding—new channels are developing with greater frequency, and audiences are continuously exploring new sources of online content— Digital Marketing is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Professional will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
Successful candidates will be awarded the SMstudy Certified Digital Marketing Professional certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”1927″ img_size=”medium” title=”Digital Marketing Specialist”][/vc_column][vc_column width=”1/2″][vc_column_text]SMstudy Certified Digital Marketing Specialists are facilitators who ensure that who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. SMstudy Certified Marketing Strategy Specialist will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). SMstudy Certified Digital Marketing Specialists will also be able to plan and develop, optimize all the available digital marketing channels that will effective for achieving the objectives defined for a product.
Successful candidates will be awarded the SMstudy Certified Digital Marketing Specialist certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fdigital-marketing-specialist%2F||”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”5506″ img_size=”large” title=”Digital Marketing Expert”][/vc_column][vc_column width=”1/2″][vc_column_text]Westbrook Stevens, LLC has teamed with VMEdu to bring you this program. Be sure to contact Westbrook Stevens, LLC for the discounts.

SMstudy Certified Digital Marketing Experts are experienced facilitators who ensure that who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Corporate Marketing Strategy. Given the nature of the online world, which is constantly evolving and expanding—new channels are developing with greater frequency, and audiences are continuously exploring new sources of online content— Digital Marketing is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Digital Marketing Expert will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). SMstudy Certified Digital Marketing Experts will also be able to plan and develop, optimize all the available digital marketing channels that will effective for achieving the objectives defined for a product.

Successful candidates will be awarded the SMstudy Certified Marketing Strategy Expert certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fdigital-marketing-expert%2F||”][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”97″ img_size=”medium” title=”SEO Professional”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy Certified SEO professional will be able to address both on-page and off-page ranking factors that can impact a website’s or web page’s search engine rankings for specific search terms, resulting in a high placement in a search engine’s “organic,” or “natural,” or “unpaid” search results.

Successful candidates will be awarded the SMstudy Certified SEO Professional certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fseo-professional%2F||”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”3083″ img_size=”large” title=”Search Marketing Professional”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, and includes both organic search engine optimization and paid search strategies. SMstudy certified Search Marketing Professional will effectively manage the company’s rankings in paid and organic listings on search engine result pages, achieve the marketing objectives, and monitor the key metrics.

Successful candidates will be awarded the SMstudy Certified Marketing Strategy Specialist certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fsearch-marketing-professional%2F||”][/vc_column_inner][/vc_row_inner][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”5554″ img_size=”large” title=”E-mail Marketing Professional”][/vc_column][vc_column width=”1/2″][vc_column_text]SMStudy Certified E-mail Marketing Professional course is tailored to marketing specialists or enthusiasts who want to understand how to use e-mail as a channel of marketing. Despite the growth of numerous social media and search engine marketing channels, e-mail marketing has held its own as one of the most effective channels of directly marketing to consumers as well as businesses. This certification course equips students with a deep understanding of the various intricacies of e-mail marketing. Certified Professionals will also be able to understand the Do’s and Don’ts in emailing to different type of customers.
Candidates will be awarded the Certified E-mail Marketing Professional certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fe-mail-marketing-professional%2F||”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”5562″ img_size=”large” title=”Social Media Professional”][/vc_column][vc_column width=”1/2″][vc_column_text]A strong social media presence can contribute significantly to the success of the marketing strategy. SMstudy certified Social Media Professional will ensure that the social media strategy aligns with other Aspects of Marketing and that all activities are designed to complement other marketing activities and support the achievement of the overall marketing objectives.

Successful candidates will be awarded the SMstudy Certified Social Media Professional certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fsocial-media-professional%2F||”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”5567″ img_size=”large” title=”Web Analytics Professional”][/vc_column][vc_column width=”1/2″][vc_column_text]Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. SMStudy Certified Web Analytics Professional course is tailored to introduce marketing specialists or enthusiasts to the world of website analytics and how data backed decision making leads to marked improvements in their customer’s online interaction with a brand.

Candidates will be awarded the Certified Web Analytics Professional certification by SMstudy after passing the certification exam.[/vc_column_text][vc_btn title=”Read more” style=”flat” color=”blue” link=”url:http%3A%2F%2Fwww.e-wbs.com%2Fweb-analytics-professional%2F||”][/vc_column][/vc_row]